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Bed intruder6/4/2023 ![]() ![]() Michael: We're really having fun with it, and we've been musicians and composers for a long time in different genres. Is this what you guys are going to do, forever, hopefully? It creates memes, and the musical quality is very high, which distinguishes it from a lot of the other videos out there. The way I see it, you've invented an art form that's the perfect thing for these times. : That's the one that got stuck in my wife's head. And we have the same agreement with Paul Vasquez, co-writer of the "Double Rainbow" song. ![]() Whatever happens to the song, he has a 50 percent writing credit. And that if we ever license the song for TV or a movie. What we're doing on iTunes and on any other sales, we're splitting the revenue after it gets through Apple down the middle. It's like you said: He wrote the lyrics, he's the one who put it out there. Michael: We're really breaking "unintentional singing" ground, so we're trying to set precedents by making it so that Antoine, or whoever that artist might be in the future, has a stake not only as an artist but as a co-author of the song. ITunes is a more straightforward thing, can you address how much you make from there without divulging stuff you don't want to divulge?Įvan: On the financial angle, Antoine is participating in all of the revenue from the sale of anything we do, 50-50. So really, our main bread and butter, for this at least, has been putting it up on iTunes. Michael: We don't have pre-roll ads or anything.Įvan: You get a higher revenue rate if you're running lengthy pre-roll ads where you have to watch Clairol Herbal Essences for 30 seconds before you see Antoine Dodson. I understand if you don't want to give us a dollars and cents figure, but do you have any idea how much you're making from YouTube on this video? All of those views are monetized through YouTube's Partner Program – I remember the Susan Boyle incident, where she had 100 million views and none of them were monetized, so they made nothing. The video broke seven million views in ten days, and people say in the comments that they keep coming back to listen. This one has been stuck in my head, it's really been haunting me and a lot of other people too. But Antoine, you know, he kind of owned the song – this was going to be all him – so I wanted to be specific to that. Michael: Sometimes in our videos, we include a lot of singers, and when we do, we might arbitrarily use a beat that we're going to shape them all to. Then I do the instrumental track and put it on top.Įvan Gregory: If you're interested in a lot of detail, we have an educational video out on our channel on YouTube that offers a behind-the-scenes look at our process. I've done this enough so that when I heard him talk, I could hear the melody, and that melody kind of changes connotation depending on what key I put it in. For this one, I really wanted to listen to the contours of voice, and the way that he was emoting. Michael Gregory: It depends on the project we're doing. ![]()
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